Mohamad Mehieddine

Mohamad is an entrepreneur and event management expert with a Master’s degree in International Business and over 18 years of expertise in the MICE sector. His decade-long tenure at RX Global (formerly Reed Exhibitions) included leading high-performing teams for prominent events such as the World Future Energy Summit, part of Abu Dhabi Sustainability Week.

In 2020, Mohamad founded Scalable, a consultancy dedicated to collaborating with organizations to co-create and deliver impactful, industry-driven experiences that connect communities, drive sector growth, and enhance stakeholder engagement. Scalable works with global MICE leaders such as Informa Markets and the Italian Exhibition Group, and was part of the event strategy and management team at COP28 (Conference of the Parties), contributing to one of the world’s most significant climate conferences.